The operation of the trade sector requires the processing of personal data. The customer register includes, for example, the processing of personal data necessary for the online store’s customer account, delivery of orders and invoicing. TrendyPhone only processes personal data that is appropriate and necessary for TrendyPhone’s business.
Purposes of use of personal data include:
- Management, maintenance and development of customer relations and customer communication;
- Producing, providing, developing and quality assurance of the service;
- Business development;
- Sales and marketing, direct marketing and marketing targeting;
- Market research, customer satisfaction surveys and product reviews;
- Monitoring and analyzing the use of the Service in order to better understand the needs of customers and providing personalized Service;
- Profiling customers in order to target marketing and develop the Service;
- Carrying out obligations based on the law and regulations and instructions of the authorities;
- Taking care of the information security of the service, preventing and detecting abuses and frauds, and correcting malfunctions and malfunctions; and
- Risk management and training purposes.
In addition to this, the site collects Anonymous data for web analytics using the Google Analytics service. Information observed about the use of the service includes, for example, usage and browsing data, page/pages between which the user moves, device model, data collection channel (internet browser, mobile browser, application), browser version, IP address, time and duration of the session, as well as screen resolution and operating system. Anonymous information is stored in the service for 26 months. You can find Google’s general data protection statement here
The TrendyPhone.shop site has a chat service, the GDPR privacy statement of which you can find here
